Nonprofit Mission Statements | The Ultimate Guide

What is the purpose of a nonprofit’s mission statement?

The mission statement should communicate the nonprofit’s purpose, what types of people or groups that it serves, and how it helps their desired audience. It should serve as a guide for the activities an organization will focus.

Why are mission statements important?

Mission statements are critical for organizations because they set the course for staff, board members, and volunteers. They’re your opportunity to tell your story! Spell out your vision and revisit your mission statement periodically to ensure you’re focusing on your original goals.

What are the keys to creating your mission statement?

Keep it simple. The trick to a clear mission statement is having a simple goal or objective that spells out your organization’s key focus areas. It’s important that a mission statement embodies the goals of your organization and makes it easy for supporters to join your cause.