Although a mission statement can range from one to multiple sentences, the impact of a nonprofit’s consolidated view can help spread the organization’s goals and practices while increasing the organization’s fundraising and volunteering efforts.
The task of creating a mission statement can be daunting, but the process can enlighten everyone involved within the nonprofit from the executive director to the new volunteer as well as increasing the organization’s visibility with its target audience or cause.
As part of an organization’s branding process, a nonprofit’s declared mission that it actively works toward can lead to a more directed and rejuvenated focus, and writing that mission down can help the organization on all levels with the help of sharing a common, documented goal.
Of course, a mission statement needs to be honest. Because the statement’s goal is to increase an organization’s’ visibility and possibly boost its donations and services, the mission statement must accurately depict the organization’s goals, programs and principles.
Having a mission statement not only allows people outside the nonprofit understand the organization’s work and goals, a mission statement can also increase enthusiasm within the organization and open some avenues for expansion.
Because a mission statement gives an organization a clear vision of what the organization does, it allows people within the organization to think about how to improve the existing programs and the possibility of creating new initiatives for people outside the organization.
A mission statement should be honest, easy to understand and effective. It seems easy enough, but the process can get overwhelming when using the wrong approach.
Streamlining the organization’s goals and efforts is part of the mission statement, so eliminating some hassle through simple steps are vital to creating the organization’s mission statement.