Once you have the perfect statement, keep using it as a way to check your progress. By having a clear mission, it’s much easier to know if you’re actually working towards what it is you want to achieve, and if not, how to correct it.
Although your mission will still give you a good internal frame for your organization, it will do almost nothing for your PR and outreach if you don’t use it as a measuring tool.
But even once you have the perfect statement, your work still isn’t done. The best mission statements will be broad and specific enough to stand the test of time, but all organizations grow and change throughout their histories, so it’s important to revisit your statement from time to time.
Set a schedule for when you can return to your mission statement. It could be every six months or every three years; it just depends on what’s best for your nonprofit.
Each time you return to your mission statement, think about how your nonprofit has grown since last working on your mission and if you’re wanting to expand it or move in a different direction. It can also be helpful to ask those involved with your organization for their thoughts and perceptions, again.